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Digital Strategy

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How do you sell records in this day and age is a question on everyones mind. At Musformation we feel there is too much confusion in how to sell releases today. We have found some ofthe best strategies to go about making fans want to purchase music again. We have researched all of the methods people are using and design solution on a indivdual basis to maximize how much money a band can make to acheive their goals. We take advantage of various direct to fan methods as well as the obvious solutions. Our strategies

The great video you can watch above explains some of the biggest problems you could have, we love services like TopSpin but most artists don't fit their requirements to work with them. If you aren't ready for their service yet we can help get you where you want to be using many of the same ideas.

Aside from sales we help you plan how to handle piracy of your release. While we believe that some artists greatly benefit from piracy in some form or another and other's don't. We evaluate your situation and thoughts on the issue and figure out a plan for how to deal with the inevitable piracy of your release. The question is do we want to accentuate it or diminish it?
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Jesse Cannon

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Jesse has worked in every aspect of the music industry from running record stores, playing in bands, managing bands, booking numerous clubs, running a record label and a PR dept. and radio engineering. He is most known as a recording engineer and producer who has worked with a wide range or acts like The Cure, Animal Collective, Limp Bizkit, and The Misfits. Somehow between that and editing Musformation.com he has the time to still work with artists and run Musformation services. In the rare event he is not working he enjoys reading about politics and economics, hopefully while eating Indian food.

Todd Thomas

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Singer and guitarist for the band Sensual Harassment, Todd has been a musician and unabashed gear junkie for over 15 years.  Todd has a degree in Creative Writing from the University of North Carolina Wilmington and worked as music journalist for 4 years.  Before coming to Musformation, he spent 4 years in NYC working in online marketing and web design.  His other interests include: fitted clothing, cheap wine, film noir cinema and vintage Roland gear produced before 1989. 

Jackie Brennan

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Jackie, a native of New Jersey, has spent the better part of her life between NYC and the magical Garden State. She transplanted herself to the Midwest in 2004 and holds a Bachelor's degree in Interactive Digital Media and Photography from Webster University. She currently does freelance web and software development. Jackie and her army of talented designers and developers handle all of the technical and design functions for Musformation.com and Musformation Services. When she's not geeking out in front of the computer, she's probably on the phone with Jesse engaged in tech talk. Otherwise, she enjoys dancing, reading, and eating sushi.
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